MyHEAT — Privacy Policy

Privacy Policy

Your privacy is important.

At MyHEAT, we care about your privacy and want you to be familiar with how we collect, use, and disclose information. Our policy helps us ensure a positive viewing experience of the MyHEAT data.

This Privacy Policy describes the practices in place for the collection and use of personal or corporate information provided to MyHEAT Inc. ("MyHEAT", "us", "we", or "our") through the use of the MyHEAT platform. Please read this Privacy Policy carefully. By accessing and using the MyHEAT Platform, you agree that you have read and understood this Privacy Policy, and you accept and consent to the privacy practices that are described in this Privacy Policy.

We recognize that when you choose to provide us with information about yourself, you trust us to act in a responsible manner. As you use our services, we want you to understand how we are using the information and the ways in which you can protect your privacy. This Privacy Policy governs your use of the MyHEAT platform for both mobile and desktop devices.

Collection and Use of Personal Information

Personal information is data that can be used to identify or contact a single person. We collect and store information that you enter on the MyHEAT platform such as email addresses or survey responses. Before or at the time of collecting personal information, we will identify the purposes for which information is being collected.

To the extent we collect personally identifiable information such as your email address, we will only use such information to provide you with relevant information and updates about the MyHEAT platform. For example, we may send you promotional emails relating to MyHEAT, or other third-parties we feel you would be interested in or communicate with you about your use of the MyHEAT platform. We may also use technology to alert us via a confirmation email when you open an email from us. You can modify your email notification preferences by clicking the appropriate link included in the footer of email notifications. If you do not want to receive email from MyHEAT, please opt out of receiving emails at the bottom of any MyHEAT emails, or by editing your profile preferences.

Collection and Use of Non-Personal Information

We collect non-personally identifiable (anonymous) data from every visitor to maintain a high level of service to you. For example, we collect information such as your IP address (a unique number assigned to every computer on the internet), your domain type (e.g., .com, .net, .edu), and standard information included with every communication sent on the internet, such as web requests, the data sent in response to such requests, the device type, the browser type, the browser language, service provider, visitor demographics (city and country).

Cookies and Other Technologies

When you use the MyHEAT platform, we use cookies to track your preferences and activities to enhance your navigation through our site. Cookies are small data files (a text file containing a string of alphanumeric characters) transferred to your computer that uniquely identifies your browser. A cookie may also convey information to users about how you use our platform (e.g., pages viewed, links clicked), and allows us or our partner organizations to track your usage of the MyHEAT platform over time.

In some of our, or our partner's, user engagement messages, we use a "clickthrough URL" linked to content on the MyHEAT platform. When customers click one of these URLs, they pass through a separate web server before arriving at the destination page on our website. We track this clickthrough data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked in this way, you should not click text or graphic links in the messages.


The HEAT Maps and HEAT Ratings (collectively referred to as the "MyHEAT data") provided on our platform serves to enhance your viewing experience by helping you visualize the amount and location of invisible waste heat leaving your home. At MyHEAT, we go through great lengths to make sure that the MyHEAT data is accurate, useful, and beneficial to users.

Sources of Imagery

Thermal imagery is collected using a thermal sensor attached to the bottom of an airplane. We only collect mid-wave thermal infrared energy (3-5 µm) emitted from the surface of the features (i.e., houses, roads, vegetation) composing the scene at the time of acquisition.

We cannot identify any contents within the home. Additionally, we do not collect or publicly disclose any household-specific data regarding the number of occupants, their age, gender, race, or income unless voluntarily provided by the user. Furthermore, this imagery is not collected in real-time.

Where Imagery Appears

Unless otherwise stated, all content that is published on the MyHEAT platform is public. The MyHEAT data may also appear in authorized websites of partner organizations and on social or print media for marketing or educational purposes. If you wish to remove your home from the MyHEAT platform, please contact us, and it will be removed within 1-5 business days.

MyHEAT may work with partner organizations to offer MyHEAT data directly to customers on a private-basis through a password protected platform, print media, or on the partner organization's authorized website for marketing or educational purposes.

Disclosure to Third-Parties and Partner Organizations

We do not share your personal information with third parties except in certain circumstances, including, but not limited to:

  • When you sign-up for newsletters your name and email will be shared with Mailchimp for mailing list management.
  • When you allow us to share the information, such as when you choose to share your personal information with third parties or their sites or platforms, such as when you share one of our blog posts to your social media feed; and
  • When we cooperate with strategic partner organizations, such as municipal organization or local utilities, that work with MyHEAT to provide incentives or products, collect voluntary survey insights, or are using the MyHEAT platform to market to customers.

We may also share non-personally identifiable information and aggregated, anonymized data with external services to help us improve the MyHEAT platform and service. We currently use Google Analytics (traffic analysis, SEO optimization, anonymous analytics: ad serving domains, browser type, demographics, language settings, page views, demographics, browser type and version, device type and version, and location), LinkedIn Insight (audience analysis, ad targeting, webpage activity, and conversion rates), and Mailchimp (name and email for mailing list management). Please check out the Privacy Policies of these companies to learn more about how they are protecting your data. MyHEAT has no control over and assumes no responsibility for the content, privacy policies, or practices of any third party information, sources, or services.


We do not allow individuals to use the MyHEAT platform to mislead others. This applies to deceptive content as well as false representations, or any unauthorized use of the MyHEAT data for door-to-door, or online sales. MyHEAT reserves the right to pursue legal action who falsely claim that they represent, or are employed by MyHEAT.


We believe that safeguarding the confidentiality of your information is of the utmost importance. We provide physical, electronic, and procedural safeguards to protect information we process and maintain. For example, we limit access to this information to authorized employees and contractors who need to know that information in order to operate, develop, or improve the MyHEAT platform. Please be aware that, although we endeavour to provide reasonable security for information we process and maintain, no security system can prevent all potential security breaches.

Changes to Privacy Policy

Please review this content from time to time, as we may amend or update this Privacy Policy at any time without notice. Use of information we collect now is subject to the Privacy Policy in effect at the time such information is used. A user is bound by any changes to the Privacy Policy when he or she uses the MyHEAT platform after such changes have been first posted.

This is not a contract.

Privacy Questions

Should you have any questions or concerns about MyHEAT's Privacy Policy or data processing, please contact us or send an email directly to

Last Updated: 2019-06-12

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